How to Finance a Face Foundrié Franchise: Facial Bar Costs
By Marc Cornella
A Face Foundrié franchise loan funds a boutique facial bar where guests book quick, results-focused facials, lash and brow services and skincare add-ons, often as monthly members. The financing typically covers a leased retail space of roughly 1,400 to 1,800 square feet, treatment rooms and equipment, the franchise fee and working capital to carry payroll for licensed estheticians while the membership base grows.
US Professional Funding is not affiliated with, sponsored by or endorsed by Face Foundrié; the name is used only to describe the business. Figures from the franchisor’s website and disclosure document can change, loan programs and terms vary by lender and borrower, and every loan is subject to lender review and approval. Nothing here is legal, tax or investment advice, so review the current Franchise Disclosure Document (FDD) and franchise agreement with a qualified franchise attorney and accountant.
Face Foundrié Franchise Loan at a Glance
- Initial franchise fee: $50,000 for a single location, or $40,000 per unit for multi-unit developments, according to the company’s franchise page as of 2026.
- Royalty: 7% of gross revenue.
- Marketing fee: 3% of gross revenue.
- Technology fee: $425 per month.
- Estimated initial investment: $365,370 to $621,800.
- Financial requirements: a minimum of $250,000 in liquidity and $550,000 in net worth.
- Typical footprint: 1,400 to 1,800 square feet.
- System size: more than 70 locations open nationwide, according to the franchise page.
- SBA Franchise Directory: listed as Face Foundrie under code S6061, with a note about the Lease Rider when real estate secures the loan.
What Is Face Foundrié?
Face Foundrié is a facial bar concept that founder and CEO Michele Henry opened in 2019. The brand describes itself as a modern facial bar focused on approachable skincare, expert estheticians and results-driven services designed for real life. The idea is to make professional facials feel as easy to fit into a week as a blowout or a manicure.
The menu centers on facials of about 20 to 50 minutes, plus lashes and brows and enhancements such as dermaplaning, cryotherapy and Hungarian massage techniques. The brand also sells its own line of skincare products. Revenue comes from three streams: individual services, tiered monthly memberships and retail product sales.
Why lenders view the model favorably, with caveats. Membership revenue is recurring and predictable once it builds, which lenders like. On the other hand, facial bars are a newer category, the system is young and each studio depends on recruiting and keeping licensed estheticians. Lenders weigh those factors alongside the borrower’s liquidity, which the franchisor already sets at a meaningful level.
Face Foundrié Franchise Costs
Initial franchise fee. The franchise page lists a $50,000 fee for one location, which secures the territory and brand rights. Multi-unit developers pay $40,000 per unit. Confirm payment timing and refund terms in Item 5 of the FDD.
Real estate and build-out. Studios lease 1,400 to 1,800 square feet in visible, high-traffic retail locations. The build-out typically includes private treatment rooms, plumbing for sinks in each room, upgraded electrical for equipment, a reception and retail area, laundry and a staff break space. Face Foundrié assigns each franchisee a project manager for site selection, lease negotiation and build-out.
Equipment and furnishings. Treatment beds, facial steamers, magnifying lamps, skin analysis and specialty treatment devices, cryotherapy tools, towel warmers, laundry machines, retail displays and front-desk technology.
Opening costs and working capital. Training, initial product inventory, pre-opening marketing and membership presales, deposits, insurance, licenses and payroll for estheticians hired and trained before opening.
Total investment. The company’s franchise page puts the estimated initial investment at $365,370 to $621,800. The FDD’s Item 7 table breaks that total into line items. Typical categories to review include:
- Initial franchise fee
- Leasehold improvements and treatment room construction
- Treatment equipment and furniture
- Signage and decor
- Computer systems and technology
- Opening product inventory and supplies
- Grand opening and presale marketing
- Training expenses
- Rent and utility deposits, insurance and licenses
- Additional funds for the initial operating period
The FDD is provided after your application is completed and approved, so expect to finalize the loan budget only after you have it.
Ongoing Fees and How They Affect Your Loan
Royalty and marketing. Face Foundrié charges a 7% royalty and a 3% marketing fee on gross revenue, so 10% of every dollar is committed before rent, payroll and product cost. Lenders deduct both before testing debt coverage.
Technology fee. The $425 monthly tech fee is a fixed cost that runs whether sales are strong or slow.
Labor. Esthetician payroll is usually the largest operating expense. Projections should show how many service providers you need at each membership level and how commissions or retail incentives affect pay.
How lenders factor these costs in. A lender models the ramp in members, subtracts the 10% in royalty and marketing, labor, rent and product, and checks that the remaining cash covers the proposed Face Foundrié franchise loan payment with a cushion.
Franchisor Requirements for New Owners
- Liquidity: a minimum of $250,000.
- Net worth: a minimum of $550,000.
- Ownership style: owner-operators, multi-unit developers or both.
- Background: experience in small business ownership, franchising or entrepreneurship.
The approval process. Candidates submit an application and, once approved, receive the current FDD. The franchise page says it typically takes about 10 to 12 months from signing the franchise agreement to opening day, which matters for budgeting rent and interest during construction. Some states and markets are already sold out, so confirm territory availability first.
Because liquidity must be shown before approval, a Face Foundrié franchise loan builds on top of your own capital rather than replacing it.
Ways to Own a Face Foundrié
A new single studio. Most owners open a new location, which lenders underwrite on projections, your capital and the site. See our franchise start-up financing options.
Multi-unit development. Developers commit to several studios at the reduced per-unit fee. Lenders typically finance the first studio and then each additional opening as results come in. Our article on financing an area development agreement explains how lenders treat development schedules.
Buying an existing studio. A resale comes with members, staff and sales history, which lenders can underwrite directly. The franchisor must approve the transfer. Read about buying a franchise resale.
Financing Options for a Face Foundrié Franchise
SBA 7(a) loans. Face Foundrié is on the SBA Franchise Directory, so an SBA 7(a) loan can cover build-out, equipment, the franchise fee and working capital, subject to approval.
SBA 504 loans. The 504 program fits owner-occupied real estate and long-lived fixed assets. Because studios typically lease retail space, it applies only if you buy the building.
Conventional term loans. A conventional business loan may suit experienced multi-unit owners or buyers of established studios.
Equipment financing. Treatment beds, steamers, specialty devices and laundry equipment can be financed separately to keep cash available. See franchise equipment financing and leasing.
Working capital and lines of credit. The long build period and the time it takes to grow memberships both tie up cash. A working capital line can cover payroll and product during the ramp. Learn about franchise working capital.
Seller financing on resales. A seller may carry part of the price. Seller notes are typically subordinate to the senior lender, and program rules may limit them.
SBA Loans for Face Foundrié Franchisees
SBA lenders check the SBA Franchise Directory to confirm a brand’s franchise documents have been reviewed for eligibility. A listing does not approve any borrower.
The S6061 listing. The directory lists Face Foundrie under code S6061. Its note says that when the real estate where the franchise is located will secure the SBA-guaranteed loan, the Lease Rider may not be executed. In plain English, the Lease Rider is an add-on to a landlord lease that gives the franchisor certain rights over the space. If you own the building and pledge it as collateral, there is no landlord lease for that rider to attach to, and the SBA does not want it interfering with the lender’s claim on the property.
Tips. The SBA 7(a) program maximum is currently $5 million, although program rules can change. Prepare projections that show membership growth month by month. Our article on how lenders read the FDD explains which items get the most attention.
How Lenders Evaluate a Face Foundrié Deal
Personal credit and financial history. Expect a review of credit, tax returns and your personal financial statement, plus personal guarantees.
Net worth and liquidity. The franchisor’s $250,000 liquidity and $550,000 net worth minimums set a floor; lenders also look at what remains after your equity injection. Our article on how much franchise you can afford helps with the math.
Management experience. Managing staff, especially licensed service providers, and retail selling experience strengthen a request.
Business plan and projections. Model member growth, service mix, retail attachment, esthetician hiring and the 10 to 12 month path to opening.
The FDD and franchise agreement. Lenders review term, renewal and transfer terms in Item 17, any franchisor financing in Item 10 and whether Item 19 includes financial performance representations.
Site and lease. The lease should run at least as long as the loan, including options, and fit the brand’s footprint.
Multi-Unit Growth
Face Foundrié actively recruits multi-unit developers. Lenders finance growth on combined cash flow, so the first studio’s results drive how easily later units get funded. Before signing a development schedule, check that your liquidity can support each new opening.
Real-World Scenarios
A corporate professional opening a first studio. A buyer who meets the liquidity minimum uses part of it for the equity injection and an SBA 7(a) loan for build-out, equipment and working capital, keeping the rest as reserves.
A multi-unit developer. An experienced franchise owner signs for several studios, finances the first with an SBA loan and plans each later opening around the first unit’s membership growth.
A resale buyer. A buyer takes over an operating studio with members in place, with the lender relying on its history and the seller carrying a small subordinate note.
Common Mistakes to Avoid
- Underestimating the 10 to 12 month gap between signing and opening
- Forgetting that royalty and marketing take 10% of gross revenue
- Assuming estheticians will be easy to hire in your market
- Signing a development schedule your capital cannot support
- Spending all liquidity on the down payment
For more, read the franchise loan mistakes that trip up buyers.
Next Steps to Finance Your Face Foundrié Franchise
Step 1: Check territory. Confirm your market is open.
Step 2: Apply and get the FDD. Review it with a franchise attorney and accountant.
Step 3: Estimate payments. Our SBA loan calculator helps with early planning estimates, which are not an offer or approval.
Step 4: Build your plan. Model memberships, staffing and the build period.
Step 5: Secure the site. Work with the franchisor’s project manager on lease terms.
Step 6: Apply, close and open. Coordinate loan closing with the lease and construction schedule.
Face Foundrié Franchise Loan FAQs
How much does a Face Foundrié franchise cost?
The company’s franchise page estimates the initial investment at $365,370 to $621,800.
What is the Face Foundrié franchise fee?
$50,000 for a single location, or $40,000 per unit for multi-unit developments.
What royalty does Face Foundrié charge?
A 7% royalty and a 3% marketing fee on gross revenue, plus a $425 monthly tech fee.
How much liquid capital do I need?
A minimum of $250,000 in liquidity and $550,000 in net worth.
Is Face Foundrié SBA eligible?
Yes. It is listed on the SBA Franchise Directory under code S6061, though every borrower must qualify.
Can I finance the treatment equipment separately?
Yes. Equipment financing can cover beds, devices and laundry equipment.
Can I buy an existing Face Foundrié?
Yes, if one is for sale and the franchisor approves the transfer.
Can a first-time owner get a Face Foundrié franchise loan?
Yes, if the franchisor approves you and you meet the financial minimums. Business or management experience helps.
How long does it take to open?
About 10 to 12 months from signing the franchise agreement, according to the franchise page.
Does Face Foundrié offer financing?
Check Item 10 of the FDD. Most buyers arrange their own financing.
How long is the franchise term?
Item 17 of the FDD and the franchise agreement state the term and renewal conditions.
Final Thoughts
Face Foundrié pairs a membership model with a compact retail footprint and published financial requirements. Buyers who plan for the long build period, staff carefully and keep reserves after closing give lenders the clearest path to yes.
US Professional Funding helps franchise owners and buyers finance start-ups, acquisitions, equipment, working capital and refinancing. Learn more about our franchise financing solutions.
