How to Finance a Priceless Car & Truck Rental Franchise: Fleets
By Marc Cornella
A Priceless Car & Truck Rental franchise loan has to cover something most franchise loans do not: a fleet of vehicles that loses value every month and must be insured, maintained and replaced on a schedule. The rental counter, office and signage are a small part of the budget compared with the cars, vans and trucks themselves.
This article explains how the Priceless franchise works, which costs to confirm in the Franchise Disclosure Document (FDD), what the brand’s SBA Franchise Directory listing means, and how owners typically split financing between the business and the fleet.
US Professional Funding is not affiliated with, sponsored by or endorsed by Priceless Car & Truck Rental; the name is used only to describe the business. Figures in the franchisor’s disclosure document can change, loan programs and terms vary by lender and borrower, and every loan is subject to approval. Nothing here is legal, tax or investment advice; review the current FDD and franchise agreement with a qualified franchise attorney and accountant.
Priceless Car & Truck Rental Franchise Loan at a Glance
- Concept: a vehicle rental franchise offering cars and trucks to local and travel customers, operated by independent franchise owners.
- Franchisor: NPR Auto Group, LLC, based in Laurel, Maryland, which became the franchisor in 2025 and supports the system’s reservation platform and rental software.
- Biggest cost driver: the rental fleet, which is usually financed separately from the franchise start-up costs.
- Initial fee, royalty, marketing fee and total investment: confirm each in Items 5, 6 and 7 of the current FDD; we could not verify current figures from the franchisor’s own materials.
- Net worth and liquidity requirements: not published in materials we could verify; ask the franchisor and check the FDD.
- SBA Franchise Directory: listed as Priceless Car & Truck Rental (code S3667) with no additional notes.
What Is Priceless Car & Truck Rental?
Priceless Car & Truck Rental is a franchised rental brand that lets independent owners run their own rental locations under a shared name, reservation system and operating support. Locations can serve neighborhood customers, insurance replacement rentals, small businesses needing trucks or vans, and travelers, including at or near airports.
In 2025 the franchisor’s support companies were combined into NPR Auto Group, LLC, which now acts as franchisor and runs the reservation system and rental management software used by franchise owners. Buyers should read the current FDD to see how that structure affects their agreement.
Why lenders view it carefully. Vehicle rental is capital-intensive. The fleet depreciates, utilization rises and falls with seasons and travel demand, and insurance and damage costs can swing results. Lenders want to see an owner who understands fleet management, not just customer service.
Priceless Car & Truck Rental Franchise Costs
Initial franchise fee. Item 5 of the FDD states the initial fee and any territory or location-based fees.
Location and build-out. A rental location needs a counter or office, customer parking, secure lot space for the fleet, and often a washing and light maintenance area. Many owners lease a small commercial site with a large lot; airport-area sites can involve concession agreements or off-airport shuttle operations, each with its own costs.
Fleet. The fleet is the largest investment. Owners decide how many cars, vans and trucks to start with, whether to buy new or used vehicles, and how long to keep them before selling. The FDD and franchisor guidance may set minimum fleet sizes or vehicle standards.
Equipment and technology. Expect the reservation and rental management system, computers and printers, key control, GPS or telematics devices, signage and basic shop equipment.
Opening costs and working capital. Insurance deposits, registration and titling, licenses, pre-opening payroll, local marketing and the cash needed to cover early months all come before the business stabilizes.
Total investment. Item 7 of the FDD gives the estimated initial investment and explains whether fleet costs are included or treated separately. Typical line items to review include:
- Initial franchise fee
- Lease deposits and site improvements
- Signage and office furnishings
- Computer hardware and rental software
- Initial fleet down payments or vehicle costs
- Insurance deposits and premiums
- Vehicle registration, titles and licenses
- Training and travel
- Opening marketing
- Additional funds for the initial operating period
Read the Item 7 notes carefully. Whether the fleet is in the total changes how much financing you need.
Ongoing Fees and How They Affect Your Loan
Royalty and marketing. Item 6 lists the royalty and any advertising or reservation fees, which in rental systems may be tied to gross rental revenue or to fleet size.
Technology and reservation fees. Rental software, online booking and reservation network charges are ongoing costs. Ask whether fees rise as you add vehicles.
Fleet costs. Vehicle payments, depreciation, insurance, maintenance, tires, registration and damage repair are the core operating expenses. They continue whether or not each car is rented.
How lenders factor these costs in. Lenders model revenue per vehicle at realistic utilization rates, then subtract fleet payments, insurance, royalty, labor and rent. They want enough cushion to keep paying the fleet during slow months.
Franchisor Requirements for New Owners
We could not verify published net worth, liquid capital or experience requirements for Priceless. Ask the franchisor directly and confirm them in the FDD and application materials.
Rental franchisors generally look for candidates who can fund or finance a fleet, manage insurance and risk, and run a customer-facing counter. Automotive, dealership, rental or logistics experience is a strong fit.
The approval process. Expect an inquiry, review of the FDD, discovery conversations, approval, then site selection, fleet planning and training before opening.
Ways to Own a Priceless Location
A new location. A start-up owner finances the franchise fee, site, technology and working capital, then builds a fleet in stages. Our page on franchise start-up financing explains how new-unit loans are structured.
Buying an existing location. A resale can come with an established customer base, insurance replacement relationships and an existing fleet. Lenders can review actual utilization and revenue. The franchisor must approve the transfer, and Item 17 sets the conditions. Read about buying a franchise resale.
Adding Priceless to an existing auto business. Some owners operate rental alongside a repair shop, used-car lot or other automotive business. Ask the franchisor whether that is allowed and how the agreement treats shared space.
Financing Options for a Priceless Car & Truck Rental Franchise
SBA 7(a) loans. Because the brand is on the SBA Franchise Directory, an SBA 7(a) loan can fund the franchise fee, site improvements, technology and working capital, and in some cases part of the fleet.
SBA 504 loans. If you buy the property for your rental location, the SBA 504 program may finance the real estate with long-term fixed-asset terms.
Conventional term loans. Experienced operators with strong financials may use a conventional business loan for start-up costs or an acquisition.
Fleet and equipment financing. Vehicles are usually financed through dedicated fleet loans or leases, matched to how long each vehicle stays in service. Telematics, shop equipment and office technology can also be financed. See our franchise equipment financing and leasing options.
Working capital and lines of credit. Rental demand rises and falls with travel seasons, holidays and local events. A line of credit can bridge insurance renewals, repair bills and slow months. Learn about automotive working capital and lines of credit.
Seller financing on resales. A seller may carry part of the price on an existing location. Any seller note would need to be acceptable to the senior lender, is typically subordinate to it, and may be limited by program rules.
SBA Loans for Priceless Car & Truck Rental Franchisees
SBA lenders generally require a franchise brand to appear on the SBA Franchise Directory before making an SBA-guaranteed loan to its franchisees. A listing means the franchise relationship has been reviewed for eligibility; it does not approve any borrower.
Priceless is listed as code S3667 with no additional notes. That means lenders can use the standard SBA franchise process without brand-specific lease or collateral conditions. The SBA 7(a) program maximum is currently $5 million, though program rules can change.
Application tips. Separate the business loan request from the fleet plan so the lender sees each clearly. Include the FDD, a fleet acquisition and replacement schedule, insurance quotes, the site lease and monthly projections. A strong franchise business plan for an SBA loan helps, and our SBA loan calculator can give early payment estimates for planning only, not an offer or approval.
How Lenders Evaluate a Priceless Deal
Personal credit and financial history. Lenders review credit, tax returns and a personal financial statement, and typically require a personal guarantee on a Priceless Car & Truck Rental franchise loan.
Net worth and liquidity. Fleet businesses need reserves for insurance deductibles, repairs and slow seasons. Liquidity after closing matters.
Industry and management experience. Rental, dealership, fleet or automotive service experience carries weight, as does experience with insurance replacement customers.
Business plan and projections. Show fleet size by month, expected utilization, average rental rates, vehicle holding periods, resale assumptions, insurance and maintenance. Conservative utilization assumptions build credibility.
The FDD and franchise agreement. Lenders review Items 5, 6, 7, 10, 17, 19 and 20. Review Items 3 and 4 as well. Our article on how lenders read a Franchise Disclosure Document covers what matters.
Site and lease. Lot size, zoning for vehicle storage, access to airports or busy corridors and lease length all matter.
Historical financials for resales. For an existing location, expect to provide revenue reports, fleet lists, utilization data and tax returns.
The Fleet: Planning and Financing Vehicles
Fleet planning drives the whole Priceless Car & Truck Rental franchise loan package. Owners balance the number and mix of vehicles against expected demand, with cars for local and travel renters and vans or trucks for moving and business customers. Trucks often carry different insurance and licensing needs.
Holding periods matter. Keeping vehicles longer lowers payments per month but raises maintenance and lowers resale value. A lender will want to see that fleet loan terms match how long you plan to keep each vehicle, and that you have a plan to sell or trade vehicles as they age.
Multi-Unit Growth
Owners often grow by adding a second location in the same market, sharing vehicles, staff and maintenance. Lenders underwrite the first location’s results alongside the new one and look closely at how the fleet will be shared or expanded. Each new location still needs franchisor approval.
Real-World Scenarios
A repair shop owner adding rentals. An owner of an auto repair shop adds a rental location next door. An SBA 7(a) loan covers start-up costs, and a fleet line funds the first vehicles. The lender gives weight to the owner’s insurance replacement relationships.
A buyer acquiring an airport-area location. A buyer purchases an existing location near a regional airport. The lender reviews utilization history, fleet age and seasonal swings, and structures working capital for slow months.
An owner adding trucks. An established owner adds moving trucks and cargo vans to serve local businesses, financing them with equipment loans matched to their service life.
Common Mistakes to Avoid
- Underestimating how much fleet you need and what it costs to insure
- Assuming high utilization from the first month
- Financing vehicles on terms longer than you plan to keep them
- Ignoring seasonal swings in travel and rental demand
- Leaving too little cash for damage, deductibles and repairs
Read more in the automotive loan mistakes owners should avoid.
Next Steps to Finance Your Priceless Car & Truck Rental Franchise
Step 1: Request the FDD. Review it with a franchise attorney and accountant, paying close attention to fleet requirements.
Step 2: Confirm franchisor requirements. Ask about net worth, liquidity, fleet minimums and experience expectations.
Step 3: Talk with a financing specialist. Plan how to split financing between start-up costs and the fleet.
Step 4: Choose a site. Confirm lot size, zoning and lease terms.
Step 5: Build your fleet plan and projections. Model vehicles, utilization, rates, insurance and replacement by month.
Step 6: Apply and close. Submit your loan package, line up fleet financing and insurance, and keep working capital in reserve.
Priceless Car & Truck Rental Franchise Loan FAQs
How much does a Priceless franchise cost?
Item 7 of the current FDD gives the estimated initial investment. We could not verify current figures from the franchisor’s own materials.
What is the Priceless franchise fee?
Item 5 of the FDD states the initial franchise fee.
What royalty does Priceless charge?
Item 6 lists the royalty, reservation and marketing fees and other recurring charges.
Is Priceless eligible for SBA loans?
Yes. It is listed on the SBA Franchise Directory under code S3667 with no additional notes, subject to normal underwriting.
Can I finance the rental fleet separately?
Yes. Most owners finance vehicles through fleet loans or leases separate from the franchise start-up loan.
How much liquid capital do I need?
We could not verify published requirements. Plan for the equity injection, fleet down payments and reserves.
Can I buy an existing location?
Yes, with franchisor approval. Lenders can then review the location’s actual revenue and fleet history.
Can a first-time owner get a Priceless Car & Truck Rental franchise loan?
Yes, if approved by the franchisor. Automotive, rental or fleet experience strengthens the request.
Does the franchisor offer financing?
Check Item 10 of the FDD for any franchisor financing.
How long is the franchise term?
The term and renewal rights are in Item 17 and the franchise agreement.
Does the FDD include financial performance information?
Review Item 19 to see whether the FDD includes financial performance representations.
Final Thoughts
A Priceless Car & Truck Rental franchise loan is really two financing plans working together: one for the business and one for the fleet. Owners who model utilization conservatively, match vehicle financing to holding periods and keep reserves for slow seasons give lenders the confidence to say yes.
US Professional Funding helps franchise owners finance start-ups, acquisitions, fleets and working capital. Learn more about our franchise financing and automotive business financing solutions.
